I’m a Creative Director developing campaigns, brand systems and digital experiences for brands including dm-drogerie markt, Opel, Hyundai, Mastercard, Philip Morris, Allianz, Jägermeister, Vivo, Land Rover and many more.

 

Over the years, I’ve worked with agencies such as INNOCEAN, Leo Burnett, McCann, Spark44, PUK and WongDoody.

 

Originally coming from a visual and design-driven background in Art Direction, I now lead across concept, craft and strategy — shaping ideas, developing teams and helping brands stay relevant in a rapidly changing landscape.

 

I lead with clear direction and fair collaboration, combining creative excellence with modern tools and AI where they help create better work.

 

At the end of the day, I believe the best creative work happens when strategy, creativity and human insight come together to create something people genuinely care about.