Opel – Brussels Motor Show

At the Brussels Motor Show 2019, car brands fight for visibility with maximum media weight and car placements dominate the city. Opel used exactly this moment for a strategic reframe: the iconic claims of Mercedes, Audi, BMW and VW were picked up and recoded with “FOR EVERYONE.”, turning the language of German exclusivity into an accessible Opel promise:

German engineering, made accessible.

Client: Opel | Agency: McCann | Role: Art Director, Concept & Art Direction