dm-drogerie markt – dm med

From symbol to system.
A brand built to bring care, trust and pharmacy expertise into the everyday dm experience.
With dm expanding health into a strategic growth field, dm med was created to translate that ambition into a distinctive brand and campaign system across the digital ecosystem. We led the strategy, branding and campaign development.

Client: dm-drogerie markt | Agency: WongDoody | Role: Creative Director, Strategy, Branding & Campaign